Link Popularity

Now that you’ve got your new website up and running, it’s time to start building your Google Page Rank, or “PR”. Page rank is the value that Google gives your site, measured by how many quality links are pointing back to your site, or how popular your site is. The more links you have pointing back to your site, namely quality links from sites with a higher PR, the higher your site will be ranked in Google’s search engine. The rank is on a scale of 0-10 - ten being the highest rank of course! It takes time to get a PR higher than zero when first starting out.

It is very important to promote your website the right way, if you have spent a lot of time and energy in designing it. There are several effective ways to increase traffic to your website and reciprocal links are one of them. You need to make sure that your site has a large section of partnership and then partners with other websites, to establish a cross-link. There are a number of things that a search engine considers, while ranking the websites. They look at the phrases you have and the keywords and phrases on your page.

Directories are very popular and are widely used by people as a source of information. Web crawler search engines may also have better chances of finding your website if it is listed with any of these directories. Most of the directories charge a fee for listing your website. Some sites such as Yahoo offer free submission as well.

Link popularity is also known as link building, link exchanging, inbound links etc. It refers to the quality and quantity of incoming links to your site. It is a very important part of the search engine optimization process and plays an important role for getting high search engine rankings on specific keywords. It is not enough to go for quantity of inbound links when building high link popularity. The quality of inbound links is much more important than quantity for getting that high link popularity. In other words, having a lower number of quality inbound links is more valuable than having a large quantity of poor links in for SEO.

Today, with numerous pages available on the internet dealing with every single topic, webmasters are constantly on the lookout to increase the traffic to their site. One method that gained prominence over the others around was building link popularity. This means that if your site is linked to many other sites, it is regarded as a key resource on that topic and hence features higher in search engine results for that topic.

Many modern search engines use page rank and back links as one way of measuring how relevant a website is to a particular search query. As a gross simplification, more and better quality back links = higher page rank = higher search engine rankings for your site. First, the jargon. Back link: this is where a website links to your site; i.e. Site X has a link pointing to your site, so your site has a back link from Site X One-way link: where only site X links to your site, but your site does NOT link to site X Reciprocal link:

Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, you will rise to the top of all the other search engines as well). But, before we talk about how Google measures linking, we need to cover some basics.

Directories are best way to get one way links. Especially for new sites. There are hundreds of directories but there are also a lot of directories out there where submission is worthless. Avoid your site from submitting spammy directories to stay away from devaluation of your site in search engines. There are certain factors that when combines makes a directory a quality directory. Here are fewer…

Directory Submission If you are a beginner in the area of Web sites, you might wonder at the importance placed on submitting websites to directories. This importance has much to do with getting visitors to your site. If your site is listed under appropriate categories in numerous directories, it could result in far higher levels of visitor traffic to your web site. And this way of getting visitors is one of the less expensive, and more enduring, traffic generation options.

One of the most hotly disputed topics in the world of web site promotion is the methods used to increase the PageRank (PR) of a given web site. PageRank is one of the methods Google uses to determine web page relevance and importance for a given search term. The PageRank of a website or web page is determined by link analysis algorithms that are different for each search engine. Larry Page, one of the co-founders of Google describes a page's PR as "the sum of all things pointing to it" (Vise 2005)

Search engines determine the ranking of indexed pages according to keyword density, the number of links that send visitors to your site, and the quality of the content you place on your site. Over the years, internet marketers have tried to find ways to manipulate and mechanize their content to trick search engines into giving them higher rankings, but most of them have ended up as failures.